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Manuel Negron (Manny) has more than 18 years of experience in financial services. He founded GenWealth Advisory Group in 2007 to help those in or nearing retirement with insurance, retirement income planning and wealth management. Manny established GenWealth with the foundational understanding that no two people or families are the same. Therefore, every financial plan developed must be unique to every individual and family we meet with. Manny’s knowledge and financial insights have been featured on CNBC, USA Today and more. His passion centers around coaching others to help them reach their full potential.

His professional knowledge focuses on key retirement areas including Social Security planning, cash flow management and clarifying the process for his clients. “When people share their goals and aspirations with us, it’s a very personal experience that we take seriously,” Manny says. “We have a single responsibility to listen and create unique plans to help our clients reach their financial goals. Period. At that point, they’re not clients anymore — they’ve become family to us.” A proud native of Puerto Rico, Manny values family above all else. Having experienced different qualities of life and having lived among different cultures, there’s always been one constant in his life: family.

In pursuit of better opportunities for their children, Manny’s parents eventually relocated to Utah in the mid-1980s. Manny has lived in South Jordan, Utah, for more than 30 years, and married his high school sweetheart, Becky, in 1999. They have three children, Easton, Ainsley and Lincoln, and a fuzzy, three-pound Yorkie named Stella. In his spare time, he loves to watch his children play sports and also enjoys traveling with Becky.